Freakonomics explores the relationship between incentives and behavior by showcasing how different types of incentives, such as economic, social, and moral incentives, influence individual actions. It demonstrates how these incentives can shape decision-making processes and ultimately impact outcomes in various situations. Through real-world examples like crime rates and cheating scandals, Freakonom ics illustrates how incentives play a crucial role in determining human behavior. By analyzing these scenarios, the book highlights the power of incentives in driving individuals to make certain choices and provides valuable insights into understanding human motivations.