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How does persuasion techniques vary across cultures?

Robert H. Gass, John S. Seiter

ISBN: 9780205912964

Quino Ai

3m

Social influence and persuasion techniques vary across cultures due to cultural norms and values. Some cultures prefer indirect approaches to compliance gaining, such as hinting or reliance on group norms, while others prefer more direct approaches like demanding or making direct requests. For example, research has shown that people from collectivistic cultures may emphasize relationships and groups in their persuasion tactics, while those from individualistic cultures may focus more on rational persuasion. Additionally, cultural differences can be seen in the strategies used to persuade others, with varying preferences for direct or indirect communication styles based on cultural backgrounds. It is important to consider these cultural differences when engaging in social influence and persuasion to ensure effective communication and successful persuasion across different cultural contexts. By understanding these variations in social influence and persuasion techniques, individuals can tailor their approach to align with the cultural norms and values of the target audience, ultimately increasing the likelihood of achieving desired outcomes. Moreover, cultural differences also impact the choice of persuasive strategies used, with some cultures valuing indirectness, other-orientedness, and saving face, while others may prioritize directness and individual control. Overall, cultural traditions play a significant role in shaping social influence and persuasion techniques, highlighting the importance of considering cultural factors when attempting to persuade individuals from diverse backgrounds.

Persuasion, Social Influence, and Compliance Gaining Brief Summary

Persuasion: Social Influence and Compliance Gaining helps students grasp persuasion theories and apply them to real-world settings like social media, advertising, and campaigns.

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