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What are the psychological effects of persuasion on decision making?

Robert H. Gass, John S. Seiter

ISBN: 9780205912964

Quino Ai

3m

The psychological effects of persuasion on decision making can influence individuals' choices, beliefs, and behaviors. Persuasion can impact cognitive processes, such as reasoning and judgment, leading to changes in attitudes and preferences. Additionally, emotional responses triggered by persuasive messages can sway decision-making outcomes. Understanding these effects is crucial in evaluating the effectiveness of persuasive strategies in shaping decision-making processes. By recognizing how persuasion can influence psychological factors, individuals can make more informed and deliberate choices in various contexts.

Persuasion, Social Influence, and Compliance Gaining Brief Summary

Persuasion: Social Influence and Compliance Gaining helps students grasp persuasion theories and apply them to real-world settings like social media, advertising, and campaigns.

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