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What are the main principles of persuasion?

Robert H. Gass, John S. Seiter

ISBN: 9780205912964

Quino Ai

3m

Recent research on persuasion has highlighted key principles such as the importance of understanding the persuader's motives, the use of visual persuasion in communication, and the impact of order effects on persuasion. Additionally, studies have shown that individuals with low self-esteem are not necessarily more susceptible to influence attempts. Overall, recent findings emphasize the complexity and multifaceted nature of persuasion, with a focus on both verbal and visual strategies, as well as the significance of individual traits like self-esteem in the persuasion process.

Persuasion, Social Influence, and Compliance Gaining Brief Summary

Persuasion: Social Influence and Compliance Gaining helps students understand persuasion theories and apply them in social media, ads, and campaigns.

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