Halla Tómasdóttir's campaign strategy included several key aspects that contributed to her success despite starting as an underdog: 1. Adapting to Uncertainty: Halla embraced uncertainty about her campaign tools and methods, which encouraged her to innovate and rethink traditional campaign strategies. 2. Engaging Voters Directly: She actively connected with voters through social media, personally responding to messages and holding Facebook Live sessions to facilitate real-time engagement and transparency. 3. Positive Campaigning: Halla opted for a positive campaign strategy, focusing on respect for her opponents rather than negative attacks, which resonated well with voters looking for a change from traditional political discourse. 4. Leveraging New Platforms: Recognizing the importance of reaching younger audiences, she learned to use platforms like Snapchat, demonstrating her willingness to embrace new technologies to communicate her message. 5. Learning and Growth Mindset: Halla maintained a mindset of continuous learning and growth, often seeking advice and perspectives from others, which allowed her to adapt her strategies effectively. These aspects not only helped her gain traction in the race but also distinguished her from more seasoned candidates.