1. Cognitive Trust: This type is based on confidence in a person's skills, accomplishments, and reliability. It stems from logical assessments of a person's effectiveness and competence in completing tasks. For example, in business contexts, you might trust a colleague because they consistently meet deadlines and deliver quality work. This form is prevalent in cultures that prioritize professionalism and task completion, like the United States. 2. Affective Trust: In contrast, affective trust arises from emotional connections, empathy, and personal relationships. It is built through shared experiences, such as laughing together or supporting each other. This form creates feelings of affection and closeness, making individuals feel understood and valued. Cultures that emphasize personal relationships, like China and Brazil, often blend cognitive and affective trust in business settings.